Writing an About page is one of the hardest pages you can write.

But if you reframe it and focus on two things: your transformation story and how you work with people, then it becomes much easier.

So, think of it as “About How I Can Help You” instead of “All About Me” and you’ll get unstuck.

Where does your story start?

What was your moment of transformation?

Chances are, your avatar looks a lot like the person you were, right before your transformation. How can you help them go from a caterpillar to a butterfly?

When a person is looking at someone’s About page, they’re thinking of reasons not to work with you as much as they are reasons to work with you. So make sure you show them that they’re in the right place. That you’re a real person who figured out a solution to a problem. What are your ‘six Oreo’ examples?