I’m a marketer, not a web designer, so I believe that your website simply has to be “good enough” to exist.

What you should focus on is conversion.

Which means you need a sales page. So draft it below.

Pain point. 5-10 words max that will draw your reader in. Make your bold promise, ask a provocative question, get right to the heart of the person reading this.

Fears. Your offer is all about transformation, so describe the before picture. Write a paragraph about what happens if the person never transforms. Use words like tired, weary, exhausted, drained, flagging, ragged.

Desires. Now, what happens if they do transform? Not just buy what it is you’re selling, but after they decide to take action. Write a paragraph that really gets them to visualize themselves after they’ve transformed.

Introduce your offer. Short headline, followed by its tagline.

Welcome to…

Introducing...

First testimonial. You’re off the hook for a second. Let someone else tell the reader that your product or service is life-changing.

Value claim. Reword your offer + subtitle here, then describe what your buyer will get. Focus on transformation, not the number of modules or worksheets.

Second testimonial. Here’s the flow: you tell them something valuable, then you get someone else to tell them how great it is. No one will believe you when you say that the program you created is life-changing. They’ll believe someone else, though.

First buy button. Use value language on the button.

Introduction. Your name, your topline LinkedIn bio, and a picture. Then a paragraph or two about your transformation. You were stuck, untransformed, then you hit an aha moment, and took some steps to transform your life, and now you want to share it with others.

Qualify people. Who is your offer for? More importantly, who isn’t the right fit for your offer?

You’re too [something positive] to [not have the result I’m promising on this sales page].

Details. Here’s where most people want to start, so it should be one of the easier sections to put together. What are the sections? How many are there? Outline exactly what you’ll deliver to people who buy.

Return to the ‘before’ picture and the pain points. They don’t have to buy from you. They can stay in the ‘before’ picture.

You can keep doing what you’re doing...