I recommend an on-demand webinar for your first opt-in.

And they’re more straightforward than you might think.

Topic. What’s the promise of your offer? Alternatively, are there some mistakes that your avatar makes when they don’t buy your offer?

Questions to ask at the beginning. Qualifying questions.

Are you a {{this type of avatar}}? Do you have {{this type of problem}}? Do you feel {{this kind of negative because you haven’t transformed yet}}?

Now flip the switch. The next few slides will be about imagining life after transformation.

What if I told you there was a way you could {{something they very much want}} without {{all the stuff they don’t want in order to get the thing they do want}}? Would you be interested?

Outline/Teaching portion. What are you going to talk about? If it’s mistakes, what are they? If it’s your process, what is it? Make sure you talk about the mistakes at a high level or the process at the 30,000-foot view. Whet their appetites, don’t feed them the whole enchilada.

Gather some data. Use quotes from experts (even if you don’t know them!) and data points that prove the need for your solution. In a webinar, you have to go a bit deeper than fears and desires. Good news, though, the internet has all that.