Quizzes feel like a cheat code to list growth. Done right, they can build your email list full of people who are ready to buy from you. The key is making them relevant to people who need what you sell, making them engaging and fun, and taking people on the customer journey while they take your quiz. It’s an art, a science, and a big payoff.

Resources for quizzes

Untitled Database

Inspiration for you to start from:

Marketing style quiz:

Marketing Quiz - Kathleen Celmins

Which well-paid expert are you?

Take the Quiz - The Well-Paid Expert

Quiz templates with built-in logic (if you use Paperform, you can use the templates with their logic as a jumping off point):

Assessment Quiz TEMPLATE

Personality quiz TEMPLATE

Knowledge Quiz TEMPLATE

Scored Quiz TEMPLATE